Yamaha India has grand plans to raise its market share in the nation. Talking With ET Automobile, Motofumi Shitara, Team Chairman, Yamaha India, exposed that the company plans to bring up its production capacity to 2.5 million units in India in the next five years. This would certainly make India Yamaha’s largest production hub as Yamaha’s current production ability stands at 1.7 million units in Indonesia. Shitara additionally said that the brand will move away from the mass-market section from hereon and also will instead concentrate on premium offerings. The Japanese bikemaker is additionally planning to raise its market share in the country to 10 percent.
Yamaha’s existing traveler schedule consists of the SZ-RR Variation 2.0, Saluto 125 and Saluto RX. The Saluto doubles recently got UBS (Unified Braking System, which is Yamaha’s lingo for CBS), so Yamaha can still sell the bike a minimum of till the BS-VI emission norms kick in. Message that however, we believe Yamaha will just produce commuters for export. The SZ-RR on the various other hand still hasn’t gotten ABDOMINAL.
Being a 150cc motorcycle, the SZ-RR has to contend the very least single-channel ABDOMINAL in order to adhere to the upcoming security norms. At present, the SZ-RR is valued at Rs 69,653. If Yamaha intends to add a single-channel system, it is likely that it will certainly command a premium of around Rs 6,500 over the non-ABS one. But even at a cost of around Rs 76,153, the bike will still be available of its target market, considering the Honda CB Unicorn 150 ABS prices Rs 78,815, all costs ex-showroom. Moreover, it does a great deal far better than its rival, the Hero Up-and-comer 150, in terms of sales if you think about the last three months’ efficiency.
The SZ-RR tallied around 2,100 systems monthly generally in November, December, 2018, and also January 2019 sales. On the other hand, one of India’s prominent 150cc bikes, the Honda CB Unicorn 150, generates about 20,000 devices regular monthly. In a price-conscious market such as ours, a brand’s profits just come through sheer quantities, and also the SZ-RR’s numbers aren’t all that positive. Moreover, the bike hasn’t been upgraded in a long time, so it doesn’t actually make sense for Yamaha to spend on a not-so-popular model to keep it as much as day when their concern is plainly efficiency designs and not commuters.
Even Suzuki took a comparable route of focusing on performance designs as opposed to commuters. The brand name went from selling the GS-150R to the Gixxer array, as well as Yamaha may just decrease the exact same route. While the business hasn’t confirmed the SZ-RR’s leads, our team believe the end is nigh for the traveler.